Course Curriculum

  • 1

    Welcome to the Global Brand Trends Mini Course

    • Introduction to the Global Brand Trends Mini Course
  • 2

    Trends 1-10

    • Trend 1: The Rise of Personalisation

    • Test your learning

    • Trend 2: Press Play - Why the Future is Video

    • Test your Learning

    • Trend 3: Marketing Automation is a MUST

    • Test your Learning

    • Trend 4: Content Marketing is Crucial

    • Test your Learning

    • Trend 5: The Power of Branded Movements

    • Test your Learning

    • Trend 6: The Coming of the Phigital Generation

    • Test your Learning

    • Trend 7: Online Communities are not just for Big Brands

    • Test your Learning

    • Trend 8: Brand Trust is more important than ever

    • Test your Learning

    • Trend 9: The Art of Staging a Branded Experience

    • Test your Learning

    • Trend 10: Having a Responsive Brand Identity

    • Test your Learning
  • 3

    Trends 11-20

    • Trend 11: Employee Advocacy is the New Sales Engine

    • Test your learning

    • Trend 12: Brand Consistency

    • Test your Learning

    • Trend 13: B2B Brands Investing in Brand Building

    • Test your Learning

    • Trend 14: The Decline of Online Reviews

    • Test your Learning

    • Trend 15: The Rise of Minimalism

    • Test your Learning

    • Trend 16: The Importance of Focused Targeting

    • Test your Learning

    • Trend 17: The Importance of Brand Storytelling

    • Test your Learning

    • Trend 18: Branded Leaders

    • Test your Learning

    • Trend 19: Creativity will Cut Clutter

    • Test your Learning

    • Trend 20: Creating Branded Cultures Drives Performance Inside and Outside

    • Test your Learning
  • 4

    Next Steps

    • Congrats! Here's what's next...

    • More resources for you

Get Ready for your Brand to Perform!

Filled with 20 powerful strategies and ideas this year and beyond!

We have interviewed 100s of organisations and spent countless hours on research to give you some of the most important branding trends and developments. From brand strategy to brand communication, from powerful branded cultures to brand impacted technology, we have lined-up all the information you need to keep up with your competitors and stand out in your industry. Remember, trends mean nothing if you don’t use them to make what you do – and the world – better. So absorb these trends, take them to your team, share, discuss, argue and conspire. 2020 is your year!
Start Brandstorming now!
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What You'll Learn

  • Developing Technologies are Changing the Game

    The world is changing and so are brands. Digital Transformation and the impact of Social Media is reshaping how marketers work everyday.

  • Customer Relationship is More Important than Ever Before

    Customers are connected and have the world at their fingertips. If a brand fails to pique their interest or continue to earn their loyalty, they can dismiss it with a click and move on.

  • Branding is not just External, it has to be Internal

    Branding is proven to be a key strategy in winning in the marketplace. However it is not just what you do on the outside but also how you create a branded culture from within.

Our Head Brand Coach: Dr. Jerome Joseph

Ranked No 2 in the World in 2020 as a Global Brand Guru, Brand Strategist & Best Selling Author

Chief Experience Officer

Dr. Jerome Joseph

Dr. Jerome Joseph has worked with over 1,000 brands, including many Fortune 500 companies, in 35 countries. His past experience as a CEO of a public listed brand consultancy and his 24 years of consulting has led to a powerful combination of real-life consulting experience, global expertise, and proven speaking skills. Jerome Joseph is the bestselling author of 8 books on Branding. He is an award-winning Brand Speaker focused on Brand Strategy, Brand Experience, Internal Brand, Personal Branding and Branded Customer Experience. In 2018, Jerome Joseph was recognized as one of the Top 30 Global Gurus in Branding in the world and is the only Asian based in Asia to be on the list. He was ranked No 2 in the world as a Brand Thought Leader in 2020.